Keith Olbermann formally announced the start date and the name for his new program on Current TV Tuesday – and it sounds a lot like the old program on MSNBC.
At least the title and the location on the prime-time schedule do. In a presentation on his Web site, FOK News Channel, Mr. Olbermann declared, with some fanfare, that the new show will be called “Countdown with Keith Olbermann,” just as his previous show on MSNBC was, and it will begin on June 20 at his old time of 8 p.m. eastern.
If expropriating the title was not enough of a tweak to his former employers at MSNBC, in the video of his announcement on the Web site (FOK stands for “Friends of Keith” but is also an obvious play on his old rivalry with the Fox News Channel,) Mr. Olbermann also declared that this show, which he several times labeled a “newscast,” will be a place where “journalistic integrity and analytical honesty would never be compromised by corporate synergy.”
An MSNBC spokesman said the network would not comment on Mr. Olbermann’s decision to import the “Countdown” title.
Good on Keith to have the foresight to keep ownership of his show's name. Having left MSNBC once before, he must have had a premonition.
I guess this is why Larry's been going full-on Howard Beale this week.