samedi 28 octobre 2006

Good idea, but...

I'm all for anything that helps women stop hating themselves for being too fat, too thin, having breasts that are too small or too large, having hips, having thighs, having a big nose, having blonde eyelashes, having cellulite, wearing a double-digit size, having hair that is too curly or hair that is too straight, being too old, being too young, and on and on.

Even if it is sponsored by a line of skin care products.

But this is sort of like Philip Morris giving you information on how to quit smoking. I mean, if you go to Dove's product web site, you can read things like this:

Don't have all day to primp in front of a mirror? Not to worry. With these simple tricks, you'll look and feel like a million bucks in one sweep of the second hand.

When Life Gives You Lemons...
Use them to get velvety skin. After whipping up a batch of lemonade, take the leftover lemon halves and rub your knees, elbows, heels and other dry spots. The Vitamin C-rich pulp helps skin feel soft and silky.
Time elapsed: 45 seconds

Buy a Bunch
Of flowers, that is. When you surround yourself with beautiful colors and scents, your mood can't help but improve. Plus, oxygenating your surroundings is always good for your skin, and you.
Time elapsed: 30 seconds

Go for the (Faux) Glow
Lounging in the sun is both time-consuming and bad for your skin. Slathering on a shimmery self-tanner, however, is neither. Opt for the tinted kind, and you'll look and feel radiant instantly.
Time elapsed: 60 seconds

Ditch the Heels
Your posture will improve, you'll step more confidently—and that pained, pinched look will disappear from your face.
Time elapsed: 8 seconds

Treat Tired Eyes
Soak caffeinated tea bags and chill them in the freezer for a few minutes, then place them on your eyes to reduce puffiness. Cold cucumber slices achieve the same effect.
Time elapsed: 60 seconds

Replace Your Blade
If it's been months since you changed your razor blade, you may not remember how smooth and silky your skin can feel. Replace the blade every week or two, and say goodbye to nasty nicks and cuts.
Time elapsed: 15 seconds


Now these are pretty benign and do-able things to do, but are tips like this, and the one called "High-Altitude Beauty: Tips for a Face-Fabulous Flight", and things like interactive beauty tools and products like "Dove's Energy Glow Skin Brightening Facial Cleanser" and "Gentle Exfoliating Cleansing Pillows" inconsistent with the "Campaign for Real Beauty" message? Is real beauty only about avoiding Botox and plastic surgery?

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