I'm liking the "They must think you're stupid" meme. It creates a "you and I know what they're doing" community vibe and it provides a linkage between Obama and his audiences. And perhaps "They must think you're stupid" will work better than the third-person "The American people aren't that stupid", which was used by the Kerry campaign in 2004 to explain its refusal to fight the Swift Boat Liars for Horsepuckey. Except there's only one problem: Far too many of the American people ARE that stupid. They believe Obama is a secret Muslim at the same time that they decry his CHRISTIAN ex-pastor. They think John McCain is pro-choice. They think Sarah Palin is just some "hockey mom" from Alaska -- one of them -- instead of a dangerous ideological Christian Dominionist theocrat who's as corrupt as Dick Cheney no matter how "hot" some men think she is.
I'm not sure how you get around that. Maybe this "You and me, buddy" thing will do it, except whoever is making Obama's ads doesn't seem to use it.
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