mercredi 14 novembre 2007

The Tipping Point...

If life is commerce is art is politics...well, The Tipping Point has arrived:


Shot in the Andes, this is the most expensive commercial that Guinness has ever made.
The creators, as seen in the "Making Of" video below, seem to have inadvertently piled the things of life into what might, here in America, be construed as a huge social statement, where a simple game turns into a domino rally that becomes a deconstruction or disassembly of life in a town that holds the dusty remains of a post apocalyptic America.

OK, OK...its just two silly Brits sitting around and making things up, and a bunch of special effects guys figuring how to rig it, but to me there is something about things falling, falling, falling , and ending in a huge ...er...beer... that smacks a little close to home these days.



c/p RIPCoco

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