mardi 18 septembre 2007

I'd definitely pay for this

Well, the technology isn't 100% there yet, but Sam Seder and Marc Maron are just finishing up their first joint webcast over at Sam's show site. Apparently there will be an audio podcast available.

But even more exciting is that Marc and Sam are going to be working on making this a regular event, probably available by subscription. I somehow managed to get a bit of this webcast past Websense, though the audio was choppy, but it sounds like it's going to be a subscription service, and it'll combine the best of what these guys do well.

If there are two Air America personalities who best represent how the company has screwed the pooch, it's these two guys. Morning Sedition was killed by a guy who just didn't like Marc Maron, even though the show was starting to gain traction with NO promotion from the network. Sam Seder was moved to the 9 AM to noon timeslot, and then banished to Sunday afternoons because Mark Green somehow thought that the arrogant and condescending (and virtually unlistenable) Lionel was somehow a better fit.

Terrestrial radio is still skittish about anything that doesn't support the status quo, largely because of the reality that radio is more about delivering eardrums to advertisers than delivering content to listeners. That Air America's moves away from Sam Seder and Marc Maron's unique talents haven't helped them with either is immaterial; there is a sizable pent-up demand from the kind of loyal, "sticky" audience that you'd think radio programmers would want for exactly what these guys do.

I'll post as I find out more, and Melina, who is our resident radio maven, will fill in the blanks.

UPDATE: Here, my friends, is the future of broadcasting. It's a bit unpolished, as you can see, but then the Edison cylinder looks primitive today too.



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