WNBC BLOG EVENT FALLS FLAT ON E-MAIL REQUEST BLUNDER
Jeff Zucker, who's set to take over as CEO of NBC Universal to tackle the challenges the Internet poses to TV land, might want to dole out some advice to his underlings at WNBC-TV.
The local New York TV station hosted more than 130 bloggers at an evening event last week at NBC headquarters and ended up alienating most of them by begging them to e-mail in scoops.
"NBC - a huge media giant, owned by an even bigger conglomerate - wants our help?" attendee Sherry Mazzocchi carped on BlogChelsea.
"Their anchors and reporters make millions. They probably hire interns and graduates from expensive J schools just to read blogs so they know what's going on."
Bloggers also weren't impressed by the lack of booze at the shindig, held on the set of the "Conan O'Brien Show."
WNBC spokeswoman Anna Carbonell said the summit provoked both positive and negative reactions.
"As the only mainstream media [outlet] that is talking and listening to bloggers, we anticipated a diverse response . . ." she added.
(h/t: Melina)
Aucun commentaire:
Enregistrer un commentaire